The Temporal Determinants of Person Perception

The current research examined the intersection of social categorization and identity recognition to investigate whether and when one form of construal would dominate people’s responses to social targets. Using an automatic priming paradigm and manipulating prime duration to examine how familiarity with social targets and the time course of processing moderate construal, we asked participants to judge the familiarity and sex of faces (Experiments 1 and 2, respectively). The results revealed that both unfamiliar and familiar faces were initially categorized by sex but that familiar faces were quickly (and automatically) reclassified in terms of identity. Implications for models of face processing and person perception are discussed.